Couples spend 30+ minutes every week arguing or deciding what to cook for dinner.
Observed
1. Problem
2Top 3 problems · existing alternatives
Grocery lists are fragmented across WhatsApp, Apple Notes, and memory, causing duplicate purchases.
Supported
4. Solution
1Top 3 features & capabilities
Tinder-style swipe meal voting + shared real-time grocery checklist.
Assumption
8. Key Metrics
1Key activities and indicators measured
Weekly Active Households (WAH) & meals planned/cooked per week.
Decision
3. Unique Value Proposition
1Single, clear, compelling message
Dinner decided in 2 minutes, together. The meal planner couples actually use.
Assumption
9. Unfair Advantage
1Cannot easily be copied or bought
Proprietary partner-preference alignment algorithm and local grocery SKU mapping.
Assumption
5. Channels
1Path to customers & distribution
TikTok recipe influencers & partner-referral onboarding loop.
Unknown
2. Customer Segments
1Target customers · early adopters
Dual-income couples without kids (25-38), who share home cooking duties.
Supported
7. Cost Structure
1Customer acquisition, hosting, infrastructure, people
Serverless hosting & real-time sync database, marketing ads.
Decision
6. Revenue Streams
1Revenue model, lifetime value, gross margin
Household subscription: $6/month after 14-day free trial.
Assumption